We are constantly testing and tweaking the Apartment Developments website to make changes that result in an elevated user experience for buyers. This, in turn, translates directly to increased sales and conversion rates for our clients' development projects. Here are some of the latest features we have added to improve user experience:
Enhanced search tool
We created a dynamic ‘Search Apartments’ function that makes it even easier to browse developments. Each respective search now generates a responsive map and list view of all the nearest relevant apartments.
High-quality content
Based on analytics insights, we merged all of our editorial categories into just two: Lifestyle and Market Insights. Traffic is now funnelled into two centralised locations, providing users with high-quality content and a rich user experience.
Simplified user journey
Backed by analytics, we rearranged the site to prioritise important elements. The improved slider now features more images to drive additional enquiry and a constant, easily accessible enquiry button simplifies the user journey.
Page optimisation
We constantly run heat maps to analyse where users are looking and clicking and move lead generation items accordingly to optimise our website for increased conversion.
We hope you like Apartment Development's new web features and we look forward to updating you soon with even more.
Go back to the homepage and start exploring to experience the improvements for yourself.
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